The entire purpose behind optimization is to increase ROI and conversion.  Even high traffic sites can hit difficult barriers that prevent visitors from converting.  When you want to turn visitors into sales, you have to find out where your website is performing poorly.

Conversion optimization is one of the areas in which our teams shine.  We fine-tune the process through which bounce rates are reduced or eliminated to effectively turn your visitors into money-machines.

As a business owner or website administrator, you want visitors to take a specific action, or multiple actions, on your site.  With proper optimization, you can make that happen.  The process starts with analyzing your existing content

Analytics

Before you can make any changes, you need to understand how your site is currently performing and why people do what they do… or don’t do, while visiting your site.  The research we perform will help discern how traffic arrives, what it does when it arrives, where it goes while it’s on your site and why that traffic is (or isn’t) taking specific cues from your content.

Design and Usability

Optimization includes all aspects of your site, and that includes navigation menus and other content.  We’ll perform a deep analysis of the actual form and function of your site from a visitor point of view.  This will help us determine what barriers a user may be having in navigating your site content and most importantly – making a conversion.  Our job here is to eliminate any technical obstacles so that the site content can do its work.

Landing Page Optimization

Landing pages are called such because this is often a page that people come to first thanks to effective link building on the web.  Because of this, and the fact that it’s the front line of contact for your users, we can help you ensure that your landing page content is optimized to deliver the most informative content relevant to the product or service with an appropriate marketing message to push conversions either deeper into your website or straight to the checkout.

We can also work with you to develop powerful squeeze pages where we employ various techniques such as other media (audio/video) and effective copywriting to integrate with your PPC and PPV traffic campaigns.

Sales Funnel Optimization

Your entire website is a sales funnel, and the information that you place within it should be designed in a specific manner to lead people through various steps where they obtain the information necessary to remain interested, stay engaged and be led to a purchase.  With proper optimization and strategic placement of content, you can eliminate more of the users that won’t convert (reducing such things as shopping cart abandonment)  while delivering a more refined method for converting those users that have yet to make a decision.

Split Testing For Improved Performance

When you begin running optimization and marketing campaigns, it can be costly to do so one at a time, wait a few months to gather data then make subtle changes only to repeat the process over again.

We use Multivariate Testing and the Taguchi Method to run various models parallel to one another allowing us to quickly determine which version performs well and which should be dumped.  With the information gained from split testing,  we can adjust marketing campaigns with little time wasted.  The result is optimized content throughout your marketing campaign that will deliver much higher conversion rates on a consistent basis.

General Optimization OnPage

Page content can quickly become stale and ineffective, even after effective testing.   With regular maintenance you can correct issues like outdated content, bad links and other problems that make customers quickly shut down your site and go searching elsewhere for their needs.  We can fine tune all the most important aspects of your site to make your elements and Calls to action more efficient.