At Creative Digital Media, we understand that you need traffic because the traffic coming to your website means conversions and ultimately more business for you. In order for that to happen, you need a search optimized web design that will streamline the experience for users while giving you the optimal performance in the eyes of the search engines.
That means we create websites that appeal to both users and search algorithms, creating pages that are visually appealing and attractive while making it easier than ever for your site to be fully indexed.
Search optimized web design has a lot of components, and those will shift with each dynamic customer we work with. Despite the difference between each customer however there are still many factors that will play a key role in optimizing your web design.
Content Development and Copywriting
A site without content is a vehicle without an engine. It’s what drives the traffic to, and through, your website. We have a team of expert copywriters to develop the perfect content for your website, whether it’s the face, the deep pages or the small product descriptions necessary to stock your catalog with enticing calls to action.
With quality copy, we can increase the conversion rates on your site using traffic you already have, and build more traffic by letting the search engines know that you’ve got quality, relevant content for your targeted keywords
CMS setup and Training
Content Management Systems (CMS) like WordPress and Joomla are making it easier than ever to create, customize and manage your website. While they’re easy to step into, it can sometimes take a fair amount of time to get situated and learn to customize your web environment for your business. We can get you started off quickly with designs catering to your niche, the right plug-ins to maximize your traffic and CMS platform and complete training on how to maintain and use your new content management system.
Joomla and WordPress are perfect platforms for search optimized web design, and we can help you take hold of this easy, fun new platform for managing your business online.
W3C validated HTML/XHTML/CSS Markup
Next to content on your pages, good scripting is the next most important element in creating and maintaining a functional online business that doesn’t break down on you. With poorly scripted sites you end up with frequent database errors, broken script that causes hang-ups in various browser types, unreadable elements after browser upgrades and more. At Creative Digital Media, your scripting is in safe hands. We mix search optimized web design with carefully scripted pages that work seamless to give you the fastest load time with the most efficient data management to ensure that users and spiders alike can get the most out of your site.
Furthermore, you can insure that your content will validate properly according to standards set forth by W3C. Without proper validation, you run the risk of entire segments of your site being passed over during a search index, or improper weight being attributed to an less relevant portion of your site while the important areas aren’t being leveraged properly.
HTML5 / Semantic Web Data Markup
Our design team stays current on all the latest markup languages for web design. We will integrate new elements for HTML5 within your site that will improve page performance and load time, clean up your code, allow you to manage various media in a cleaner environment and keep your site on the cutting edge of design and technology. As the world moves closer toward a thriving, semantic web where information and content are king, the right design elements and appropriate tags can make sure that your content is properly indexed and served throughout the web without any barriers.
Custom Logo Design
If you’re running a business online, then it’s necessary to brand yourself. One of the most effective methods for branding is imagery, and you can do just that with a powerful yet simple logo that will burn itself into the minds of your users. An effective logo doesn’t always have to be flashy or complex. It just needs to speak to the user about who you are. We can help design a custom logo that fits your theme, your style, your niche and most importantly – your customers.
Ecommerce Shopping Cart Integration
It’s difficult to do business online without a professional shopping cart system. Some shopping carts are ridiculously expensive, and the premade software bundles with installable shopping carts don’t offer the customization you need in order to truly make your shopping cart your own. We can help design and customize a sturdy, efficient shopping cart that will not only fit your market and your website theme, but we’ll make sure that it’s easy to update and manage as your inventory changes.
Site Maintenance
Once you’re setup with search optimized web design, there’s still a fair amount of maintenance involved in ensuring that you regularly maintain optimized content, shift navigation and adjust your website to growing trends in the online market place. If site maintenance isn’t one of the many hats you wear (or want to throw aside), we understand. That’s why we offer complete site maintenance to help manage the backend of your online business. We’ll keep your site up to date with the best content, the most current coding methods, optimal navigation and of course we’ll maintain your search optimized web design to help keep your site at the top of the SERPs
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